Site Title

Twitter allows businesses to interact with millions of people almost instantly with short bursts of information or tweets. I believe a Twitter account is essential for any type of business especially one that is customer service oriented. The great thing about Twitter is the ability to instantly communicate with customers to see what their needs or issues are and attempt to rectify it. The negatives that businesses should be look out for is the ability for negative information about their company to spread rather quickly. Having an active social media team that consistently monitors Twitter for any type of mentions can avert negative tweets and encourages customers to reach out to the company to rectify any issues.

If you want your business to succeed using Twitter, you must use the 280 character limit as efficiently as possible. People like Twitter because there isn’t too much to read.  Society is always on the go, so the less they have to look at the better. While Twitter can be used for advertising, I believe the best use of it is for customer service. Twitter doesn’t allow for the room to make a long advertisement or give a bunch of information. Piggybacking off the use of another social media network allows companies to use that network as their man source of advertising and then Twitter as a way to communicate any issues with customers. Making your tweets engaging is a great way to get the attention of your target audience.

Similar to Facebook and Instagram Twitter insights allow you to see just how well your tweets are performing. Twitter has dashboards that allow you to view how many times a tweet has been liked, retweeted and replied to. They also also have audience dashboard that contains information about the people who follow your business on Twitter. You are able to track follower growth and learn more about follower interest and demographics. In addition you are able to track impressions and  cost per result across different campaigns. Insights are an awesome way of knowing how well your content is reaching your desired audience. Insights also give social media teams an opportunity to tweak their content based on audience reception.  The use of Insights is a tangible way to measure a companies growth and success in social media and in general. If the numbers are saying the audience is engaging and that engagement is turning into revenue earned, than the company knows that must be doing something right.

Having a way to get almost immediate feedback from the audience is invaluable for social media teams because it tells them what they are doing right.

Everyone loves Instagram, including me. We forge bonds with people we’ve never met, watch their children grow up and watch them start new businesses and new jobs. Instagram also gives us a way to find new products simply based on what we’ve previously liked. Companies are getting smarter and more creative when it comes to advertising in a way that catches the attention of their audience. Sometimes when scrolling through Instagram, ads pop up but they are so cleverly done that they fit in seamlessly with my timeline. Ads that pop up are normally for pages I’ve viewed or products I’ve viewed on the internet.

I follow a mix of over 1000 close friends and family, celebrities and entrepreneurs. Most people on my feed are trying to sell me stuff. Whether it be a tea to help me lose weight, a waist cincher or designer shoes and clothes. Whatever you can think of I guarantee someone is trying to sell it to me through the “Gram” as it’s known. Some of the appeal of Instagram marketing is the use of Instagram influencers. Most of the so-called influencers I follow are of a fitness nature. I frequently interact with these types of posts, so I see them often because of Instagram’s algorithms. It seems like every other post is advertising something either they themselves are selling or one of their partners or sponsors are selling.

One of my favorite businesses that I follow uses some of the most creative marketing techniques. It is a hair product company created by a woman from New Orleans. She makes skits and employs the use of celebrities in these skits to push her products. She creates campaigns around pop culture events and based on various celebrities. She’s created a parody for Judge Judy (her name is Judy) as well as Judy Wonka. Her content is always colorful and eye catching. She employs the use of discount days and codes to entice customers to visit her website. I’ve purchased multiple items from her simply because of her advertising.

Social Media frequently gets a bad rap. But if you have something you need to market, it is an invaluable tool to help get your product in front of thousands or even millions of people. What I like about marketing on Instagram is that you don’t have to be a major company with a ton of money to advertise your product or services.

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton